As the world becomes more and more mechanised, Khushbu Rathod Label strives to stay true to its roots by using traditional methods of hand embroidery and hand block printing in a bid to preserve the culture of the craftsmen of India. For the same reason, every year they create one collection using Ajrakh - an old aged craft, integrating tradition with contemporary modern fashion.
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SHWETA TATOOSKAR
The design story is an exclusive label founded by Shweta Tatooskar. The label caters to create an luxury style for every household. With an experience of 15 years in the fashion industry, she aims to deliver trendy and quality designer clothing. She has put together a team of artistic workers catering to generations of loyal customers.
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KAMEEZ
Kameez is a Jaipur-based designer label, founded by Pooja Kejriwal. Taking its inspiration from home city Jaipur, the designs display the contrast of Rajputana lineage. The label is known for its ethno contemporary trends and sophisticated designs. It features the finest of traditional embroideries such as Zari, Zardozi, Goti Patta, Mukaish and more. The label designs showcase intricate detailing and refined craftsmanship.
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VARUN SHARMA
Worn & adored by Kalki Koechlin, Sonakshi Sinha, Prachi Desai, Mugdha Godse, Riya Sen, Minissha Lamba and Anjana Sukhani, among others, Nitya Bajaj builds her fairytale creations using simple designs, precious resources, while maintaining a sense of sophistication. Her style represents modern women today, who believe in elegant, luxurious and timeless clothing.
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THE COVETED
After being a homemaker for 20 years, Amreen Khan and Kiran Kalra came together to reinvent and find their purpose. They joined forces and launched the brand ‘ The Coveted’. The Coveted is an exclusive label and excels in daily wear and designer looks. The boutique has over 15 international brands selling out of their stores donned by the likes of Paris Hilton, Gwen Stephanie, Madonna and many more.
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ENNSO THE LABEL
Founded by Nikita Nayyar, Ennso the label is the place to go to when you want to give your closet a refreshing touch. The idea behind the label was Nikita’s dream to give way to the fresh and contemporary aesthetics for the new-age woman who is conquering life, every day as it passes.
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VARUN SHARMA
Worn & adored by Kalki Koechlin, Sonakshi Sinha, Prachi Desai, Mugdha Godse, Riya Sen, Minissha Lamba and Anjana Sukhani, among others, Nitya Bajaj builds her fairytale creations using simple designs, precious resources, while maintaining a sense of sophistication. Her style represents modern women today, who believe in elegant, luxurious and timeless clothing.
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BELAYBA
Belabya is a designer label launched by Labya, a fashion and textile designer from New Delhi. Belabya represents all things glam and classy including evening wear, classy formal wear, gowns etc. The designer pieces are sourced and made from the best of fabrics, tailoring techniques, drapery, etc to get the perfect ensemble.
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L’AMOUR BY RAVLEEN KAUR
Sprouted in 2018 in Pune by the designer Ravleen Kaur the brand l’amour is a fruit of passion. It was her love for the fashion industry that made her start her own label. L’amour which means love in French served as a way through which she gave her creativity the form of a garment. According to Ravleen, it’s all about the pret-à-porter, ie, ready-to-wear bespoke clothing for the women of today.
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HEENAL CREATION
With the motto of ‘Wear unique, feel unique’ Heenal Parmar launched her label ‘Heenal Creations’ based in Davanagere, Karnataka. The label curates designer looks inspired by current fashion trends. The clothing is sophisticated and comfortable which makes heads turn. The collections cater to women and kids turning all their fashion fantasies into reality.
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PRITI SAHNI
Every great design begins with an even better story. And whose story better to tell than an ambitious women , PritiSahni, an alumnus of the prestigious National Institute of Design. Ahemdabad,and an aspiring designer. The passion for designing made Priti take quite a few intersting turns in life. A former engineer herself, she quit her cusly corporate job to pursue her derams of becomimg a designer.
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ALANKRITA
‘Alankrita’ is the brainchild of Designer Alankrita Pritam. The label works directly with weavers and artisans for designing and procuring fabrics, thus giving back to the community. The label uses age old traditional techniques such as hand block printing, hand embroidery and hand weaving in its collections.